This is something that’s been floating around in my head since I saw the tiny little printer at the public library that they use to print out your receipt.
The idea is simple: Print out your receipt (at libraries, bookstores, etc.) on card-stock in the shape of a bookmark.
This allows for a lot of room for customization; you can put logos on the back and corners, etc.
I just got The League of Extraordinary Gentlemen: The Black Dossier via Amazon and immediately folded up the receipt to use as a bookmark. This made me think of my idea again.
They could break the receipt up into two parts; the mailing label and non-book items on a piece of paper while the books would be listed on a bookmark.
I dunno. Maybe it doesn’t work that well for Amazon. They’d probably find it easier to just print up a million bookmarks and chuck them in the box.
But it’d be really nice at a local bookstore. It’d be an extra bit of niceness that would encourage people to come back.